Online product review company Reevoo has relaunched its web site with a new service as it aims to double its retail customers over the next six months.

Last month, relaunched to drive traffic to retailer’s web sites. Customers click on the product review, choose from a list of retailers and are then directed to their site. Reevoo continues to provide its core service of hosting, editing and publishing product reviews on retailers’ sites.

Reevoo chief executive Richard Anson said it had added 17 retailers this year, including Woolworths and Carphone Warehouse, giving it a total of 35. It aims to double that number by the end of February.

Reevoo also plans to sign clothing retailers for the first time, in an effort to expand beyond its customer base of electricals, mobile phone and entertainment retailers. Anson said: “We are very interested in working with fashion retailers.”

He also said that Reevoo wanted to sign retailers on the Continent. “We are looking in Europe – the aim is to be recognised as the trusted brand that helps customers choose what to buy,” he said.
Reevoo promises to increase a retailer’s online conversion rates by 90 per cent among customers who do not read reviews.

In August, Reevoo made Charles Delamain, former Orange director of partner solutions, commercial director.