Strategy (6)

  • strategy-prospect

    Prospect Analysis

    Zara (Strategy)

    Spanish fashion giant Inditex’s agile infrastructure has propelled it to become the world’s largest fashion retailer. It pioneered the fast fashion model envied by its rivals, which enables it to get products from design stage into store in just three weeks.

  • ecommerce-strategy-prospect

    Prospect Analysis

    Ecommerce at Zara

    Zara has been looking at logistical and IT synergies between the websites of Inditex’s brands, as the business endeavours to streamline and improve the efficiency to the same extent as has been done with its logistics.

  • technology-strategy-prospect

    Prospect Analysis

    Technology strategy at Zara

    Fast communication is one of the main reasons why Zara is as efficient as it is. For each new ‘wave’ of products to hit the stores, store managers relay both sales data and customer feedback to the commercial team.

  • supply-chain-strategy-prospect

    Prospect Analysis

    Supply chain at Zara

    Zara’s vertically integrated supply chain is the envy of many fashion rivals. Parent company Inditex designs all and produces much of its own clothing and operates internal and associated companies dedicated to manufacturing, logistics and commercial distribution.

  • store-strategy-prospect

    Prospect Analysis

    Stores at Zara

    There has been limited expansion of the UK store network in recent years as the opening of flagship stores has been offset by closures of smaller stores. This is in line with Inditex’s global strategy.

  • customer-marketing-strategy-prospect

    Prospect Analysis

    Customer and marketing at Zara

    Zara’s mission statement is to offer innovative, on-trend designs at a competitive price. In essence, Zara is a mass-market fashion retailer, but part of its appeal is in the fact that it over-delivers on expectations such as quality and well-priced fashion in a premium store environment.