Strategy (1)

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    Retail Navigator Analysis

    Zalando (Strategy)

    Zalando was founded by university friends Robert Gentz and David Schneider in Berlin in 2008. The business originally focused on selling footwear online but has since become a fully-fledged fashion destination that operates in 25 European markets. It is now one of Europe’s largest online fashion retailers with sales exceeding the €10bn mark in 2023. The UK – in which it has been present since 2010 – currently only accounts for a very small proportion of that. It had almost 50 million active customers in 2023.