Strategy (6)
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Prospect AnalysisWickes (Strategy)
Wickes’ strategy is to provide the best value building materials to DIY and small trade customers in the UK. It says it can achieve this because its policy of running smaller stores with lower rents means it has lower operating costs than competitors.
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Prospect AnalysisEcommerce at Wickes
Wickes was ahead of the curve in recognising the potential of ecommerce in the DIY sector. Management was convinced from an early stage that a smaller store format, supported by an extensive online offer and strong supply chain, was the way forward.
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Prospect AnalysisTechnology strategy at Wickes
Wickes is ramping up investment in technology as part of a new IT roadmap to underpin the next phase of its digital strategy after completing the systems separation from former owner Travis Perkins in the first half of 2023.
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Prospect AnalysisSupply chain at Wickes
An efficient supply chain is at the heart of the Wickes’ operating model. Wickes’ stores are much smaller than those of its rivals, reflecting the retailer’s long-held view that the lower fixed costs of smaller stores, supported by a first-class supply chain and strong multichannel offer, are the way forward.
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Prospect AnalysisStores at Wickes
Wickes continually reviews the footprint of its store network, utilising a “right size, right place, right cost” approach, to ensure that stores are strategically located for maximum footfall and to act as fulfilment centres to support digital sales across the network.
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Prospect AnalysisCustomer and marketing at Wickes
Wickes’ strategy is to provide the best value building materials to DIY and small trade customers in the UK, with an integrated services offer covering installation becoming an increasingly important part of the proposition.
