Wickes is the UK’s second largest DIY specialist with sales of £1.35bn in 2020.
It has been listed on the London Stock Exchange since late April 2021 after being demerged from former owner Travis Perkins and can now operate autonomously to execute its distinct strategy and allocate capital to growth opportunities.
A digitally-led, service-enabled business, in mid-2021 Wickes traded through 233 retail stores, its online site and its TradePro mobile app, and said that most of its sales originate online one way or another.
The recent focus for tech investment has been uncoupling Wickes’ systems from those of its former parent company ahead of being spun off and supporting the rapid increase in online sales as a result of the pandemic.
Wickes has been ahead of the curve in terms of multichannel, having taken the view at an early stage that a smaller store format, supported by an efficient supply chain and a strong online offer, was the way forward. It has also prioritised investment in fulfilment.
Innovation rating: 2.5