Strategy (6)
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Retail Navigator Analysis
The Works (Strategy)
Established in 1981 as a discount bookstore operation trading as Remainders, the retailer was re-branded as The Works in 2003.
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Retail Navigator Analysis
Ecommerce at The Works
The Works has a well-established ecommerce business and has invested in growing its online presence, not simply as a different channel for customers, but as an integrated part of the physical shopping experience.
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Retail Navigator Analysis
Technology strategy at The Works
The launch of a new web platform in July 2020 provided improved functionality and an enhanced customer experience and has laid the foundations for the retailer to invest significantly in online fulfilment capacity and shortening delivery times.
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Retail Navigator Analysis
Supply chain at The Works
An efficient supply chain is crucial to The Works as it uses an opportunistic purchasing strategy to ensure a continuous supply of fresh product across the store network to drive footfall.
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Retail Navigator Analysis
Stores at The Works
The Works has been busy strengthening its multichannel offer over the past few years and a modern, nationwide store network is at the centre of this.
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Retail Navigator Analysis
Customer and marketing at The Works
The Works has a family-oriented product offer and says it appeals to “savvy consumers” who are looking for a great value alternative to full-price specialists of arts & crafts products, stationery, gifts, toys and books.