Strategy (5)

  • Shop Direct reports a Very merry Christmas with sales up 4%

    Prospect Analysis

    The Very Group (Strategy)

    The Very Group is forging ahead on its journey of transforming itself into a world-class digital retailer, with a focus on the Very brand. The retailer’s strategy is to drive long-term customer relationships by developing its personalisation credentials and it is investing significantly in data analytics to this end.

  • Very-parcel-prospect 3x2

    Prospect Analysis

    Ecommerce at The Very Group

    In the most significant development over the year to 3 July 2021, the group added its AI-powered chatbot, previously only available via its iOS app, to the Very website. The Very Assistant is now its largest customer care channel, handling 268,000 queries per month. 

  • very mobile prospect 3x2

    Prospect Analysis

    Technology strategy at The Very Group

    The Very Group’s main priorities over the last few years have been big data and personalisation. But its focus is now on three streams of what it calls ‘disruptive innovation’: artificial intelligence, virtual reality and conversational commerce.

  • Very group DC prospect 3x2

    Prospect Analysis

    Supply chain at The Very Group

    Very’s 850,000 sq ft Skygate automated distribution centre at East Midlands Gateway was brought online in March 2020. The site provides the potential for same-day delivery and midnight cut off for next day delivery from its enhanced order processing capabilities.

  • customer-marketing-strategy-prospect

    Prospect Analysis

    Customer and marketing at The Very Group

    The Very Group’s ambition is to become a world-class digital retailer which offers personalised experiences, a mix of famous brands and own labels at affordable prices, and an individually tailored credit offering. Its proposition is unique in that it is essentially a combination of retail and financial services, with credit-based payments being a key driver for many customers.