Overview 

The Very Group, which owns Very and Littlewoods, is a former catalogue retailer, now operating entirely online with a focus on credit.  

Very group DC prospect 3x2

With a strategy centred on supporting families to “get more out of life”, the group is headed up by chief executive Robbie Feather, who took the helm from Lionel DesclĂ©e in April 2024. 

Feather previously led the company’s retail team, which includes all category sourcing, buying, and merchandising, as well as group trading and marketing. 

Its former boss Alex Baldock had spearheaded the digital transformation of The Very Group, backing artificial intelligence “in a big way” to improve personalisation and the customer experience in his five years as chief executive before leaving in 2018, following completion of his transformation strategy. 

The group was then overseen by former chief executive Henry Birch who continued the digital transformation, specifically focusing on warehouse automation and financial services innovations, with the group launching its Skygate automated DC in March 2020.   

The business rebranded from Shop Direct to The Very Group in January 2020, looking to better leverage its brand. 

 

 

 

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