Strategy (6)
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Prospect AnalysisThe Co-operative Food (Strategy)
Under new CEO Shirine Khoury-Haq, in September 2022, Co-op unveiled its new-look food strategy – Pure Convenience. This puts a renewed focus on convenience and commitment to offering greater value, led by a £37m investment to slash the price of over 100 products.
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Prospect AnalysisEcommerce at The Co-operative Food
The Co-op is continuing to grow its online presence and by the end of 2022 its online delivery service was available to 81% of the population through 1,800 individual Food stores across 859 locations, with stores acting as micro-distribution hubs within communities.
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Prospect AnalysisTechnology strategy at The Co-operative Food
In a challenging UK economy, the Co-op is planning to invest in technologies to drive efficiencies and deliver cost savings.
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Prospect AnalysisSupply chain at The Co-operative Food
The Co-op has been working to implement responsive systems that will help it stock different ranges in different stores, according to what local people like to buy. The aim is to move towards a more personalised model, and adapting ranges to local communities will be part of that.
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Prospect AnalysisStores at The Co-operative Food
The focus on convenience has been ramped up from the end of 2022 under its refreshed Pure Convenience strategy. Meanwhile, the network has reduced in size following the sale of 132 petrol station fourcourts to Asda in October 2022.
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Prospect AnalysisCustomer and marketing at The Co-operative Food
Co-op Food has been reorienting itself as a convenience business serving local shoppers, whilst at the same time showing kind leadership and purpose through its community and charity activism.
