Strategy (5)

  • Sosandar on Next

    Prospect Analysis

    Sosandar (Strategy)

    Online fashion brand Sosandar was launched by fashion journalists Ali Hall and Julie Lavington who spotted “a gap in the market” for clothing for women who had moved on from the likes of Asos, but weren’t quite ready for Bonmarché. 

  • Sosandar ecommerce

    Prospect Analysis

    Ecommerce at Sosandar

    Founders and joint CEOs Ali Hall and Julie Lavington have used their fashion press backgrounds to create a vibrant and engaging website and fully exploit the increased convergence of ecommerce and social media.

  • technology-strategy-prospect

    Prospect Analysis

    Technology strategy at Sosandar

    With no legacy infrastructure, Sosandar has had the benefit of building a mobile-first platform capable of servicing high levels of site traffic. 

  • supply-chain-strategy-prospect

    Prospect Analysis

    Supply chain at Sosandar

    While product is designed exclusively in-house, Sosandar outsources manufacturing to a range of subcontractors around the world including in India, China, Turkey and Spain. 

  • Sosandar marketing

    Prospect Analysis

    Customer and marketing at Sosandar

    Sosandar provides a one-stop online shop for style-conscious women who have graduated from price-led alternatives. The retailer says it offers “this underserved audience fashion-forward, affordable, quality clothing to make them feel sexy, feminine and chic”.