Strategy (1)
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Retail Navigator AnalysisPoundland (Strategy)
The retailer has been moving from a single-price architecture to a “simple” price architecture with multiple price points. However, soon after announcing that more than a third of its sales had been made at prices other than £1, in mid-2022 the retailer committed to leaning into its “iconic” £1 price point to help consumers save amid rising inflation. It also said it was “focusing on the value of single items, so customers are freed from the tyranny of being forced to buy in bulk to save money”.
