Strategy (6)
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Retail Navigator Analysis
Phase Eight (Strategy)
Phase Eight is a UK-based womenswear brand that has expanded globally in recent years.
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Retail Navigator Analysis
Ecommerce at Phase Eight
Phase Eight has a well-developed multichannel presence, with click-and-collect orders reportedly having accounted for 20% of store traffic.
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Retail Navigator Analysis
Technology strategy at Phase Eight
Investment in technology has been boosted by the financial backing provided by its owners, The Foschini Group (TFG), since its takeover in 2015.
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Retail Navigator Analysis
Supply chain at Phase Eight
Phase Eight has focused on developing its supply chain strategy to accommodate its international and ecommerce growth, including investment in a single view of stock in order to be more flexible with its ecommerce fulfilment.
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Retail Navigator Analysis
Stores at Phase Eight
While Phase Eight had spread rapidly across the country through concessions, there remains a strong concentration of outlets in suburban London and the South East in general, with the remainder in provincial high streets.
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Retail Navigator Analysis
Customer and marketing at Phase Eight
Management says Phase Eight’s greatest strength is a loyal customer following and distinct brand identity.