Strategy (6)

  • New Look, Birmingham

    Prospect Analysis

    New Look (Strategy)

    With the Covid-19 pandemic seriously impacting trading throughout the year, in August 2020 New Look was forced to trigger a second CVA process. This was given the green light in mid-September, saving over 11,000 jobs.

  • New Look 1

    Prospect Analysis

    Ecommerce at New Look

    New Look is investing in its web platform from 2020 to ensure its technology is as up to date as possible, with chief customer officer Clare Dobbie driving positive change in this area since her arrival at the beginning of the year. 

  • technology-strategy-prospect

    Prospect Analysis

    Technology strategy at New Look

    New Look is a keen innovator in terms of integrating the different elements of its digital offer into its store proposition, and personalisation has also been working its way up the agenda over the past few years.

  • supply-chain-strategy-prospect

    Prospect Analysis

    Supply chain at New Look

    Fast fashion relies on an agile supply chain and New Look is now “working at pace” to re-establish speed to market. A much tighter planning framework has been put in place, while the total number of product options has been reduced.

  • New Look Trafford 11

    Prospect Analysis

    Stores at New Look

    In late-2020 management said it would “continue to monitor and assess the store portfolio under the 2020 CVA”. New Look has been committed to “right-sizing” its UK store network for several years. 

  • New Look 2021

    Prospect Analysis

    Customer and marketing at New Look

    Re-establishing its broad appeal is a key brand focus of the current turnaround programme after the previous management team had narrowed the focus to a ‘young and edgy’ audience.