Strategy (6)
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Retail Navigator AnalysisNew Look (Strategy)
Boosting the online business and developing omnichannel performance to exploit the “localness” of New Look has become a key focus across the business.
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Retail Navigator AnalysisEcommerce at New Look
New Look is investing in its web platform to ensure its technology is as up to date as possible, with chief customer officer Clare Dobbie driving positive change in this area.
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Retail Navigator AnalysisTechnology strategy at New Look
Former engineering director Ian Mahoney has taken on the expanded role of technology and engineering director from early 2023 following the departure of former CTO Ed Alford whose role is not being replaced.
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Retail Navigator AnalysisSupply chain at New Look
Fast fashion relies on an agile supply chain and New Look has been “working at pace” to re-establish speed to market. A much tighter planning framework has been put in place, while the total number of product options has been reduced.
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Retail Navigator AnalysisStores at New Look
New Look has been committed to “right-sizing” its UK store network for several years, with domestic store numbers reduced to 385 by early 2023.
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Retail Navigator AnalysisCustomer and marketing at New Look
New Look raised marketing spend by 20% in the year to March 2022 to heighten its profile, with a focus on driving footfall into stores following the periods of closure and increasing online traffic and customer acquisition. Engaging with celebrity personalities and influencers is a key focus.
