Strategy (6)

  • Mountain Warehouse

    Prospect Analysis

    Mountain Warehouse (Strategy)

    Mountain Warehouse has taken initiatives to weather-proof the business and bricks and clicks is at the heart of its strategy. For a modest sized retailer it has a strong international expansion strategy. In 2020 it licensed the Animal brand with the option to purchase by February 2023.

  • Mountain Warehouse

    Prospect Analysis

    Ecommerce at Mountain Warehouse

    In May 2022, Mountain Warehouse joined the growing list of retailers to launch their own online marketplace, giving customers access to a wider range of brands across outdoor clothing and equipment. 

  • technology-strategy-prospect

    Prospect Analysis

    Technology strategy at Mountain Warehouse

    Having the tech infrastructure in place to support the retailer’s rapid international growth programme is a key priority, but cost remains an important factor in its IT decisions. Mountain Warehouse uses long-term partnerships with key suppliers to keep costs low so it can maintain its value proposition.

  • supply-chain-strategy-prospect

    Prospect Analysis

    Supply chain at Mountain Warehouse

    Mountain Warehouse outsources its domestic supply chain operations, relying on partnerships to minimise costs and maintain its value proposition. From spring 2021, the company has signed a new ten-year open book contract with Clipper.

  • store-strategy-prospect

    Prospect Analysis

    Stores at Mountain Warehouse

    Mountain Warehouse has been pursuing an aggressive expansion strategy, although the opening programme has slowed to a more sedate 10 to 15 new stores across the domestic market over the past few years as the UK business is becoming increasingly mature and the focus has switched to international development. At the same time it is expanding its network of quirky gift stores under the Neon Sheep fascia.

  • customer-marketing-strategy-prospect

    Prospect Analysis

    Customer and marketing at Mountain Warehouse

    The Mountain Warehouse brand appeals to a wide customer base and targets value-seekers who are after a comparable quality product to the top-of-the-range brands at a highly competitive price. Given the nature of outdoor-related products, demand fluctuates seasonally, although the retailer has sought to counter this by widening the range in areas such as summer clothing.