Mountain Warehouse targets outdoor leisure enthusiasts, with a discount-led offer encompassing clothing, footwear and related equipment and accessories. The product range is strongly own-branded.
With more than 250 UK outlets now in place, domestic growth has slowed of late in favour of a rapid and widespread international development programme. It now has more than 100 overseas stores across Poland, The Netherlands, Germany, Ireland, Austria, Canada, the US and New Zealand, with dedicated websites in most of these markets.
Group sales had been growing strongly for the past few years, but the retailer nonetheless saw disruption to trading during the pandemic as stores were forced to close. In the year to February 2021 (FY2020) group sales fell 18.7% to £239.9m. Online jumped 73.3% to account for a 48.2% share of total sales.
To mitigate the difficult trading situation the business negotiated with suppliers and landlords and agreed a £15m loan with its lender group.
In mid-2018 Mountain Warehouse sold a near 20% stake in the business to Inflexion Private Equity Partners, raising £45m. This is being used to help expand the retailer’s footprint across Europe and develop its digital sales channels.
Innovation rating: 1.5