Strategy (6)

  • strategy-prospect

    Prospect Analysis

    Matalan (Strategy)

    The opening of smaller format stores in city centres is making Matalan more visible on the high street, while the retailer has been upping its online game to drive multichannel growth.

  • ecommerce-strategy-prospect

    Prospect Analysis

    Ecommerce at Matalan

    A growing proportion of Matalan’s sales are made through its website. But while online sales are clearly crucial, it’s the omnichannel aspect of this that is really important for the company.

  • technology-strategy-prospect

    Prospect Analysis

    Technology strategy at Matalan

    In-store technology at Matalan includes RFID inventory and self-service checkouts. Its RFID capabilities have enabled the retailer to roll out online fulfilment from store inventory.

  • supply-chain-strategy-prospect

    Prospect Analysis

    Supply chain at Matalan

    Matalan’s supply chain was completely overhauled back in FY2014 with a £50m investment and included the development of a new warehouse management system. The retailer is now unlocking the value of its store network and distribution centres to offer new fulfilment methods.

  • store-strategy-prospect

    Prospect Analysis

    Stores at Matalan

    Matalan was one of the first retailers to start selling fashion from out-of-town superstores, but it has more recently made a move to city centre stores. It believes  improvements to its womenswear range have made more expensive locations viable, while also helping to capitalise on its multichannel capabilities by raising the profile of the brand.

  • customer-marketing-strategy-prospect

    Prospect Analysis

    Customer and marketing at Matalan

    Matalan believes it is able to differentiate itself from competitors in its core basics range by being able to offer better quality, while its more fashion-oriented ranges are offered at prices designed to appeal to mid-market customers.