Matalan, one of the UK’s leading value retailers, is seeing multichannel sales growing quickly so development here is a key focus.

The retailer, which mainly has stores on retail parks, has upped its IT spend and, alongside multichannel, it has overhauled its supply chain systems.

Matalan launched a new ecommerce platform a few years ago, created a dedicated internal ecommerce team in 2019, is continuing to refurbish its store estate, and recently rolled out the ability to fulfil online orders from its stores.

It has also been opening more smaller, centrally-located format stores. 

After four consecutive years of declining sales, Matalan’s turnover had been rising again until the latest financial year when sales tumbled, impacted by lockdown store closures. 

Total sales declined 34.1% to £744.1m in FY2020, with an online year-on-year growth rate of over 200% failing to offset the fall in store revenue. 

Matalan was managed by Jason Hargreaves, son of founder John Hargreaves, from 2013, but transitioned to an advisory position in September 2020. The recently appointed chair Steve Johnson stepped into the top position.

Innovation rating: 2

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