Strategy (6)
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Prospect AnalysisMajestic Wine (Strategy)
Former boss John Colley was brought back by Fortress when it acquired Majestic in 2019 to head up the business and lead a five-year plan “to get Majestic back on its feet and winning again”.
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Prospect AnalysisEcommerce at Majestic Wine
Majestic launched a new web platform for its retail operations in the second half of the 2020 financial year. Built by its PoS supplier Itim, the new shopping platform is known as Shop Local.
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Prospect AnalysisTechnology strategy at Majestic Wine
Upgrading its IT systems to support planned growth has been a key part of the transformation programme put in place following the acquisition of Majestic by Fortress.
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Prospect AnalysisSupply chain at Majestic Wine
Majestic entered into a partnership with GXO Logistics the first half of 2022, taking 68,000 sq ft of dedicated warehouse space in the logistic specialist’s facility in West Hallam for the processing of all of its ecommerce orders from the UK and Ireland.
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Prospect AnalysisStores at Majestic Wine
Growing and optimising the store portfolio forms a key plank in Majestic’s forward strategy.
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Prospect AnalysisCustomer and marketing at Majestic Wine
The retailer took to the screen for the first time in nearly a decade in the run-up to Christmas 2022 with the launch of a TV ad showcasing how Majestic is a friendly, informative but approachable place to shop.
