Strategy (6)

  • strategy-prospect

    Prospect Analysis

    Liberty (Strategy)

    Under previous leadership, Liberty successfully completed the ‘Renaissance of Liberty’ programme, which focused on recapturing its original quirkiness and design in order to better connect with its core customers. The retailer has worked hard to introduce many new and exciting fashion brands to London for the first time.

  • Liberty ecommerce

    Prospect Analysis

    Ecommerce at Liberty

    In June 2020 Liberty completed a rebrand of the business to coincide with its 145th birthday. This included a redesigned website,, delivered in partnership with Tryzens.

  • technology-strategy-prospect

    Prospect Analysis

    Technology strategy at Liberty

    Underlining the retailer’s forward momentum when it comes to technology, director of technology Martin Draper has become CIO and change director from April 2019.

  • supply-chain-strategy-prospect

    Prospect Analysis

    Supply chain at Liberty

    As part of the modernisation of the business, core systems covering the logistics and supply chain functions have been overhauled.

  • liberty-london-020218

    Prospect Analysis

    Stores at Liberty

    Liberty has been working hard to maximise selling space through the conversion of underused or non-commercial space at its labyrinth-like Tudor building on Great Marlborough Street. 

  • customer-marketing-strategy-prospect

    Prospect Analysis

    Customer and marketing at Liberty

    Management has implemented a strategy that involves establishing Liberty as a global luxury brand across its distinct business activities while maintaining its status as one of the UK’s great shopping emporiums.