Strategy (6)
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Retail Navigator Analysis
Liberty (Strategy)
Under previous leadership, Liberty successfully completed the ‘Renaissance of Liberty’ programme, which focused on recapturing its original quirkiness and design in order to better connect with its core customers. The retailer has worked hard to introduce many new and exciting fashion brands to London for the first time.
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Retail Navigator Analysis
Ecommerce at Liberty
Liberty completed a rebrand of the business to coincide with its 145th birthday in 2020. This included a redesigned website, LibertyLondon.com, delivered in partnership with Tryzens.
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Retail Navigator Analysis
Technology strategy at Liberty
Technology continues to play a significant role for the business and investment in the retailer’s IT capabilities has been increased over the past few years
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Retail Navigator Analysis
Supply chain at Liberty
As part of the modernisation of the business, core systems covering the logistics and supply chain functions have been overhauled.
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Retail Navigator Analysis
Stores at Liberty
Liberty has been working hard to maximise selling space through the conversion of underused or non-commercial space at its labyrinth-like Tudor building on Great Marlborough Street.
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Retail Navigator Analysis
Customer and marketing at Liberty
Strategy involves establishing Liberty as a global luxury brand across its distinct business activities while maintaining its status as one of the UK’s great shopping emporiums.