Strategy (6)


    Prospect Analysis

    Homebase (Strategy)

    Home and DIY retailer Homebase, which has been owned by turnaround specialist Hilco since 2018, has recently emerged from a major turnaround plan, spearheaded by CEO Damian McGloughlin. It is now moving forward with a 3-year plan for growth and is seeking a potential new investor to accelerate the agenda. 

  • ecommerce-strategy-prospect

    Prospect Analysis

    Ecommerce at Homebase

    Homebase signed a 10-year partnership with THG Ingenuity platform to ‘fast-forward’ its digital plans in 2020 and launched its new website, complete with a host of new features, in March 2021. 

  • IT-job-function-prospect

    Prospect Analysis

    Technology strategy at Homebase

    Hilco has been investing in digital infrastructure to support the turnaround of the brand and launched a new website in March 2021.

  • supply-chain-strategy-prospect

    Prospect Analysis

    Supply chain at Homebase

    Homebase has entered into a partnership with Relex Solutions to automate and optimise its supply chain processes from April 2022.

  • Homebase Decorate

    Prospect Analysis

    Stores at Homebase

    Homebase shuttered 42 loss-making stores from late 2018 to reduce its store network. Recently it has been trialling smaller store concepts, including Decorate by Homebase and Bathstore and Kitchens by Homebase.

  • customer-marketing-strategy-prospect

    Prospect Analysis

    Customer and marketing at Homebase

    Continuing to expand the product range with leading brand partnerships to make Homebase a single destination for home and garden products has been set as a key tenet in the group’s three-year plan for growth that was outlined at the end of 2020.