Strategy (6)

  • strategy

    Retail Navigator Analysis

    Hobbs (Strategy)

    Hobbs completed a three-year turnaround programme under former chief executive Meg Lustman a few years ago after an ill-judged attempt to appeal to younger shoppers backfired.

  • ecommerce-strategy-new

    Retail Navigator Analysis

    Ecommerce at Hobbs

    Creating a seamless experience regardless of channel has been a high priority for the retailer and ecommerce is a central plank of Hobbs’ international expansion strategy.

  • techn-strategy

    Retail Navigator Analysis

    Technology strategy at Hobbs

    Hobbs has invested in a number of new technology solutions in recent years in order to achieve improvements in logistics, business intelligence and analytics. A seamless multichannel experience and personalisation plays a key role going forward. It is also working towards establishing a single view of the customer and exploiting customer data more fully.

  • supply-chain-strategy

    Retail Navigator Analysis

    Supply chain at Hobbs

    Hobbs’ UK supply chain hub operates out of a distribution centre in Park Royal, west London. It acts as Hobbs’ main distribution centre and also deals with returns.

  • store-strategy

    Retail Navigator Analysis

    Stores at Hobbs

    Multichannel development has been a big focus of late, but management has stressed that Hobbs’ stores will always remain a big part of the customer experience. 

  • customer-marketing-strategy

    Retail Navigator Analysis

    Customer and marketing at Hobbs

    Hobbs offers “affordable luxury for the modern woman”. A contemporary British fashion brand, Hobbs operates at the premium end of the high street and is pitched somewhere between luxury fashion brands and midmarket high street fashion chains like Marks & Spencer and Zara.