Strategy (6)
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Retail Navigator Analysis
Hobbs (Strategy)
Hobbs completed a three-year turnaround programme under former chief executive Meg Lustman a few years ago after an ill-judged attempt to appeal to younger shoppers backfired.
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Retail Navigator Analysis
Ecommerce at Hobbs
Creating a seamless experience regardless of channel has been a high priority for the retailer and ecommerce is a central plank of Hobbs’ international expansion strategy.
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Retail Navigator Analysis
Technology strategy at Hobbs
Hobbs has invested in a number of new technology solutions in recent years in order to achieve improvements in logistics, business intelligence and analytics. A seamless multichannel experience and personalisation plays a key role going forward. It is also working towards establishing a single view of the customer and exploiting customer data more fully.
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Retail Navigator Analysis
Supply chain at Hobbs
Hobbs’ UK supply chain hub operates out of a distribution centre in Park Royal, west London. It acts as Hobbs’ main distribution centre and also deals with returns.
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Retail Navigator Analysis
Stores at Hobbs
Multichannel development has been a big focus of late, but management has stressed that Hobbs’ stores will always remain a big part of the customer experience.
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Retail Navigator Analysis
Customer and marketing at Hobbs
Hobbs offers “affordable luxury for the modern woman”. A contemporary British fashion brand, Hobbs operates at the premium end of the high street and is pitched somewhere between luxury fashion brands and midmarket high street fashion chains like Marks & Spencer and Zara.