Strategy (6)

  • strategy-prospect

    Prospect Analysis

    Fenwick (Strategy)

    Fenwick is a family-owned department store chain with its head office and largest store in Newcastle, but there are an additional eight branches spread around England.

  • ecommerce-strategy-prospect

    Prospect Analysis

    Ecommerce at Fenwick

    After several false starts, Fenwick launched a fully transactional site in 2019 after acknowledging that this ‘is a vital channel’. 

  • technology-strategy-prospect

    Prospect Analysis

    Technology strategy at Fenwick

    Fenwick has kick-started a number of investments in its IT systems and digital infrastructure as it strives to catch up in technology. 

  • supply-chain-strategy-prospect

    Prospect Analysis

    Supply chain at Fenwick

    Tight control of costs is a key element of the Fenwick business model, despite its upmarket positioning, while a strong element of local buying has helped it control stock levels to the point that it has become a USP.

  • Fenwick Newcastle store front

    Prospect Analysis

    Stores at Fenwick

    Having pressed pause on major store investment in 2019, in March 2022 the department store retailer unveiled plans to invest £40m in upgrading its Newcastle flagship. The upgrades to the store will be carried out in phases over the next five years.

  • customer-marketing-strategy-prospect

    Prospect Analysis

    Customer and marketing at Fenwick

    Fenwick is focused on running a small number of flagship stores in well-heeled catchment areas. The group caters for a mid to upmarket customer base and has a strong fashion offer with an emphasis on brands.