Strategy (6)
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Prospect AnalysiseBay (Strategy)
eBay has undergone significant change in recent years, having spun off PayPal and its enterprise services division as well as its ticket sales platform Stubhub. Now it is focused on improving search, mobile and support for local businesses.
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Prospect AnalysisEcommerce at eBay
Whilst eBay started as a site largely matching buyers to sellers of second-hand goods, during 2019 more than 75% of items sold on eBay were new products.
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Prospect AnalysisTechnology strategy at eBay
In recent years, eBay’s technology strategy has been focused on acquiring companies to provide it with functionality which it does not have or cannot mirror. Investment priorities include VR, data security, working on its core platform and AI.
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Prospect AnalysisSupply chain at eBay
eBay planned to launch its own warehouse and fulfilment network in 2020 until the coronavirus pandemic scuppered its short-term plans. The service, currently being tested in Germany and the US, will give its sellers the option to rent distribution space and store inventory closer to customers.
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Prospect AnalysisStores at eBay
eBay does not have a permanent offline presence but has launched some innovative pop-up stores
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Prospect AnalysisCustomer and marketing at eBay
While eBay’s business model may appear straightforward, a lot of its success lies in its obsessive focus on execution and customer experience. With more than a third of the adult UK population visiting the site each month, eBay is increasing the number of mainstream retailers that trade from its site, enabling it to attract an even broader demographic of shopper.
