This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Learn more and read our policy.

Decathlon (Strategy)

Decathlon Bromley 1

Decathlon pledges to “make sport accessible to the many” and this is integral to its strategy. Its stores aim to create communities around sport, with stores generating retail theatre around its broad assortment of private label lines.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.