Strategy (6)
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Prospect AnalysisClaire’s (Strategy)
Former Sears executive Ryan Vero has been CEO from July 2019 after retail veteran and turnaround specialist Ron Marshall stepped down from the role in March.
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Prospect AnalysisEcommerce at Claire’s
Management sees scope to grow the digital business by making the online shopping experience easier, with improvements in website navigation, product pages and checkout experience, as well as by leveraging its expanded Buy Online, Pick-Up in Store capabilities.
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Prospect AnalysisTechnology strategy at Claire’s
The nature of its young, tech-savvy target market means that Claire’s needs to react quickly to engage with its customers and maintain a fashionable image.
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Prospect AnalysisSupply chain at Claire’s
Claire’s has invested in optimising the European supply chain to support fairly rapid expansion over the past few years.
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Prospect AnalysisStores at Claire’s
Optimising the UK store network remains a key priority at Claire’s, with rapid expansion of its concession format offsetting the ongoing contraction of the standalone store network.
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Prospect AnalysisCustomer and marketing at Claire’s
Claire’s aims to be a “girl’s best friend” for fun, fashionable and value-priced jewellery and accessories targeted at its core demographic of girls between three and 18.
