Strategy (6)
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Retail Navigator Analysis
Bravissimo (Strategy)
Bravissimo was founded as a mail order business in the mid-1990s by Sarah Tremellen who spotted a gap in the market for a lingerie retailer that provided stylish and comfortable bras for larger cup sizes.
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Retail Navigator Analysis
Ecommerce at Bravissimo
Bravissimo’s ecommerce strategy is all about making the customer journey as good as it can be. The retailer wants to make the online experience as personal as possible and as close as it can be to the experience a customer would get if they visited a store.
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Retail Navigator Analysis
Technology strategy at Bravissimo
Having had its origins as a mail order business, Bravissimo was quick into ecommerce and has continued to use technology to its advantage to develop its business along fully multichannel lines.
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Retail Navigator Analysis
Supply chain at Bravissimo
An efficient supply chain is crucial to Bravissimo as the business is based on having an extensive range of styles available across a very wide range of sizes.
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Retail Navigator Analysis
Stores at Bravissimo
Customer demand has continued to shape Bravissimo’s location strategy, but three stores were permanently shuttered during the pandemic, reducing the network to 26.
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Retail Navigator Analysis
Customer and marketing at Bravissimo
Bravissimo’s mission is to turn lingerie shopping for bigger busted women from a negative into a positive experience.