Strategy (5)
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Retail Navigator AnalysisBrandAlley (Strategy)
BrandAlley is a flash sale site, selling fashion, accessories, homewares and beauty at competitive discounts to registered members.
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Retail Navigator AnalysisEcommerce at BrandAlley
BrandAlley is focused on driving personalisation and mobile as it works to improve mobile conversion. It wants to better understand the role mobile plays in its customer journey, and has been refining its marketing spend according to where shoppers tend to come to the site from.
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Retail Navigator AnalysisTechnology strategy at BrandAlley
BrandAlley is a young company, which has been on a steep learning curve with regard to technology over the past few years.
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Retail Navigator AnalysisSupply chain at BrandAlley
As a flash sales site, BrandAlley is dependent on brands to supply the business with merchandise.
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Retail Navigator AnalysisCustomer and marketing at BrandAlley
Given BrandAlley’s wide product offer, it has quite a diverse target market although it does have a focus on more fashion-forward styles that appeal to younger customers, and this segment will be potentially more receptive to the deep discounts that are on offer.
