Strategy (6)

  • strategy-prospect

    Prospect Analysis

    Boots (Strategy)

    Boots UK has been focusing on the development of new pharmacy and omnichannel models while continuing to innovate in health and beauty in response to changing customer expectations and lifestyles.

  • ecommerce-strategy-prospect

    Prospect Analysis

    Ecommerce at Boots

    Boots has upped its game online recently, in part by continuing to make improvements to its fulfilment offer and taking advantage of its bricks and mortar footprint.

  • technology-strategy-prospect

    Prospect Analysis

    Technology strategy at Boots

    Boots has prioritised developing a streamlined omnichannel presence and is investing in technology to create a strong proposition. Ecommerce investment includes everything from mobile to apps, online pharmacy services and personalised offers to online communication.

  • supply-chain-strategy-prospect

    Prospect Analysis

    Supply chain at Boots

    Walgreens Boots Alliance is a vertically integrated business, with operations spanning manufacturing, pharmaceutical wholesaling and distribution as well as retailing.

  • Boots

    Prospect Analysis

    Stores at Boots

    Despite its increased investment in multichannel, stores remain at the heart of the Boots business.

  • Boots Advantage Card

    Prospect Analysis

    Customer and marketing at Boots

    The Boots Advantage Card is an extremely well-established, commercially advantageous loyalty scheme. The move to launch a digital version on the Boots app, announced in May 2019, should increase the plethora of customer data that the scheme collects.