DIY retailer B&Q is the market leader for home improvement in the UK and has been thriving over the past couple of years following surging demand for home improvement products throughout the pandemic.  

Sales jumped 12.8% to £4.2bn in the 2021 financial year to end-January 2022 - a similar rate of growth to the previous year - with like-for-like sales up 12.3% year-on-year and 26.9% ahead on a two-year basis. 

The retailer’s greatest growth potential lies in omnichannel and it is fast developing its offer under the new ‘Powered by Kingfisher’ strategy which is putting mobile-first development at the forefront. It is also overhauling its systems in a bid to drive efficiency and make the business more agile.

B&Q is part of the Kingfisher group, which operates approaching 1,500 stores in eight countries, and reported sales of £13.2bn in FY2021. In the UK, the group is also active with the trade-oriented Screwfix format.

B&Q aims for mass-market appeal to capture as large a market share as possible. Its wide range of customers spans homemakers and have-a-goers, to serious DIYers and professionals. The retailer segments these customers into Do-it-Yourself, Do-it-for-Me and professional tradespeople, the target of B&Q’s buoyant TradePoint sub-brand. 

Kingfisher launched its first ecommerce marketplace for B&Q in early 2022.  

Innovation rating: 2.5

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