Strategy (1)
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Retail Navigator AnalysisAsos (Strategy)
Targeting young consumers, fast fashion online retailer Asos’ initial impressive success and years of double-digit growth came at a time when it led the way for online fashion retailers – a standalone business without the stiff competition it now faces. CEO José Antonio Ramos Calamonte, who stepped into the role in mid-2022 after Nick Beighton stepped down in early 2021, has laid out plans to revitalise the business by sharpening its operating model to ensure tighter stock management and faster speed to market, as well as reviewing its international operations.
