Strategy (6)

  • Asda Rewards

    Prospect Analysis

    Asda (Strategy)

    Asda returned to private hands in 2021 after the Competition and Markets Authority (CMA) greenlit the £6.8bn sale of the UK grocer to global convenience and forecourts retail business EG Group and its founders the Issa brothers in June. 

  • Asda click and collect

    Prospect Analysis

    Ecommerce at Asda

    As part of its separation from former parent Walmart, Asda is investing in cloud-first technology from Salesforce to redefine the customer experience. 

  • Asda Grantham3

    Prospect Analysis

    Technology strategy at Asda

    As part of its ongoing commercial relationship with its former parent, in October 2022 Asda announced that it will be implementing Walmart’s fulfilment-as-a-service (FaaS) app across its store network to make in-store picking more efficient and accurate. 

  • Asda truck cover

    Prospect Analysis

    Supply chain at Asda

    Following the acquisition by EG Group, the Issa brothers have pledged to invest more in Asda’s supply chain, particularly to “increase the proportion of UK-based suppliers” in categories like chicken, dairy and potatoes, and a commitment to source 100% British beef. 

  • Asda checkout

    Prospect Analysis

    Stores at Asda

    Asda is accelerating its push into the convenience market, with plans for 300 Express stores by 2026, as “a key part of [its] growth strategy”.

  • Asda cafe winter warmer offer 2

    Prospect Analysis

    Customer and marketing at Asda

    In a change of strategy, Asda has rolled out its new Rewards loyalty scheme to all 633 stores and online in 2022. Developed in partnership with Eagle Eye, this enables them to build up “cashpots” depending on their spending at Asda. Cash built up can be spent by creating vouchers for redemption or through the customer’s online account.