Strategy (6)
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Prospect AnalysisAsda (Strategy)
Asda returned to private hands in 2021 after the Competition and Markets Authority (CMA) greenlit the £6.8bn sale of the UK grocer to global convenience and forecourts retail business EG Group and its founders the Issa brothers in June.
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Prospect Analysis
Ecommerce at Asda
As part of its separation from former parent Walmart, Asda is investing in cloud-first technology from Salesforce to redefine the customer experience.
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Prospect Analysis
Technology strategy at Asda
As part of its ongoing commercial relationship with its former parent, in October 2022 Asda announced that it will be implementing Walmart’s fulfilment-as-a-service (FaaS) app across its store network to make in-store picking more efficient and accurate.
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Prospect Analysis
Supply chain at Asda
Following the acquisition by EG Group, the Issa brothers have pledged to invest more in Asda’s supply chain, particularly to “increase the proportion of UK-based suppliers” in categories like chicken, dairy and potatoes, and a commitment to source 100% British beef.
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Prospect Analysis
Stores at Asda
Asda is accelerating its push into the convenience market, with plans for 300 Express stores by 2026, as “a key part of [its] growth strategy”.
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Prospect Analysis
Customer and marketing at Asda
In a change of strategy, Asda has rolled out its new Rewards loyalty scheme to all 633 stores and online in 2022. Developed in partnership with Eagle Eye, this enables them to build up “cashpots” depending on their spending at Asda. Cash built up can be spent by creating vouchers for redemption or through the customer’s online account.
