All Prospect Analysis articles – Page 3
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Prospect Analysis
Decathlon (SWOT)
Decathlon has room to expand further in the UK and internationally. With its wide assortment of private label lines stocking items to support more than 70 different sports, the company has a reputation for quality at low prices, which drives customer loyalty.
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Prospect Analysis
Decathlon (Outlook)
Sales growth over the past few years has been in double digits and its online sales share has soared.Decathlon is well positioned for further growth, particularly in areas such as the north and southwest, where it is under-represented.
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Prospect Analysis
Decathlon (Overview)
Decathlon is a family-owned company, founded in Lille in 1976, and inspired by the belief that the best sports products should be accessible to all. The business has grown into an international sports retailer with 1,700 stores in 59 countries.
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Prospect Analysis
Ecommerce at Decathlon
Dedicated online sites operate across Decathlon’s major markets and it is focused on growing its ecommerce sales as part of a broader omnichannel strategy.
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Prospect Analysis
Technology at Decathlon
Decathlon is focused on leveraging technology around the world to improve the customer journey for shoppers and to leverage the efficiency of its in-store, supply chain and e-commerce operations. It tends to trial solutions in a single market, but will roll them out to other geographies if successful.
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Prospect Analysis
Decathlon (Financials)
Group sales declined 6% in 2020 to €11.4bn (£10.14bn) with net profit down 0.8% to €550m (£489.4m) as the pandemic closed stores, however online sales share more than doubled. Companies House filing for 2019 shows UK net sales up 10% to £277.6m and online sales up 18%.
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Prospect Analysis
Decathlon (Strategy)
Decathlon pledges to “make sport accessible to the many” and this is integral to its strategy. Its stores aim to create communities around sport, with stores generating retail theatre around its broad assortment of private label lines.
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Prospect Analysis
Decathlon (People)
Eric Mazillier is UK CEO since January 2020. He is well positioned to grow the UK business, supported by a team of long-serving Decathlonians
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Prospect Analysis
Stores at Decathlon
Decathlon stores are typically large-format, experiential locations for sports lovers. Small formats, pop-ups and shop-in-shop installations are used to infill in other locations. The UK is a significant market for future expansion.
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Prospect Analysis
Customer and marketing at Decathlon
Decathlon continues to invest in advertising and marketing to boost turnover and brand awareness in the UK. Execution is its biggest differentiator.
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Prospect Analysis
Supply chain at Decathlon
Decathlon has 69 distribution centres worldwide and recently expanded its UK distribution centre in Northampton. In major markets Decathlon is rolling out automated supply chain solutions.
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Prospect Analysis
Strategy at Sofology
DFS acquired Sofology in 2017 to tap into its technology prowess and millennial customer base, with the scale and infrastructure of the larger group set to make Sofology a more stable business.
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Prospect Analysis
Buy It Direct (SWOT)
Strengths Services – Buy It Direct has pivoted from solely selling electronics and domestic appliances into repairing and refurbishing them. As well, it offers these services to third-parties for a fee in order to maximise the revenues from its Trojan Electronics business. Diversification – The retailer has taken over strugglnig ...
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Prospect Analysis
Supply chain at Buy It Direct
Buy It Direct operates over 1,175,000 sq ft of warehouse space, having added 525,000 sq ft of this in April 2021 as a result of the shift in consumer spending to online from the Covid-19 pandemic.
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Prospect Analysis
Technology strategy at Buy It Direct
Buy It Direct utilises a number of technologies across its portfolio of ecommerce websites. The websites are built with ASP.NET and AngularJS, and are hosted on Amazon Web Services.
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Prospect Analysis
Buy It Direct (Strategy)
Buy It Direct operates a number of ecommerce websites focused on domestic appliances, consumer electronics, and bulky homewares.
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Prospect Analysis
Buy It Direct (Financials)
Buy It Direct’s revenue grew by almost 20% to reach £295.5m in the year ended March 2020, as it realised benefits from investments in its online platforms alongside the acquisition of both Trojan Electronics and Better Bathrooms in previous years.
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Prospect Analysis
Buy It Direct (People)
Buy It Direct was founded and is still run by CEO Nick Glynne. Andy Field and Keith Basnett oversee day-to-day operations as commercial director and chief operating officer, respectively.
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Prospect Analysis
Buy It Direct (Overview)
Buy It Direct is a retailing group which operates primarily through several ecommerce websites including Appliances Direct, Laptops Direct, Drones Direct, Servers Direct, Furniture123 and Better Bathrooms.
