Blacks Leisure’s outdoor chain, Millets, is bringing click-and-collect to Glastonbury festival-goers later this month.
Music fans will be able to order goods ahead of the event and pick them up when they arrive at the Somerset site. Customers can choose from more than 100 products to order in Millets stores or online and pick them up later at Millets’ stall at Glastonbury.
The offer has been launched on the group’s first microsite for the festival, Glastonbury.millets.co.uk, with a view to making it easier for customers to travel unburdened by heavy camping gear.
Richard Toepritz, Millets’ stand manager at Glastonbury, said: “It’s the first time we have done anything like this, so it’s exciting for us too. We have put a lot of thought and effort into ensuring that it all goes smoothly.”