Between each of our sessions at the Be Inspired Virtual Conference 2021, we heard from retail’s real role models.

From the hurdles they’ve jumped and the biases they’ve faced, to their greatest achievements and what they believe an inclusive future holds, this short film series will give true insight into the people that really make retail what it is.

Fiona Bradley, ecommerce controller at PepsiCo, speaks about unconscious bias as a hiring manager, getting the right people and creating the first advent calendar from Pepsico with a small team.