Selfridges, Customer and Digital Director


Leonie was the chief customer and digital officer for Dunelm, leading the retailer’s marketing, digital, store format, build and refit teams.

Prior to joining Dunelm in 2015, Leonie held various roles within retail before moving to OC&C Strategy Consultants, where she was associate partner in the retail sector.

She joined Tesco as insight director in 2010 and went on to lead the customer strategy, price, brand communications and Clubcard teams.

“It is great to see retail leaders coming together to help, inspire and nurture female talent,” she says. “I’m really proud to be part of the Be Inspired initiative and I hope that it can make a big difference to women at all levels in retail.”