Matalan, CEO

Jo is CEO of Matalan and until recently Chief Executive of Food for The Co-operative Group (Co-op). A qualified accountant, Jo’s career began with Ernst & Young, before broadening her experience in finance with companies such as Northern Foods, Matalan and Asda.  

Jo Whitfiled, CEO, Matalan

She was appointed Commander of the Order of the British Empire (CBE) in the 2021 New Year honours for services in feeding the nation during the Covid pandemic and has previously been awarded the prestigious Veuve Cliquot Businesswoman of the Year prize.  

Outside of her executive role, Jo’s activities are mainly focused on inclusivity, mentoring and networking.