Strategy (1)
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Retail Navigator Analysis
The Range (Strategy)
CDS Superstores owns and operates The Range, a mixed goods superstore primarily focused on homewares. It is one of the UK’s fastest expanding retailers and has – perhaps somewhat ambitiously – stated that it is targeting a network of 600 stores. Still predominately based in retail parks, it started to move into city centre and shopping centre locations following a strategy shift a few years ago.