Strategy (1)

  • The-Range

    Retail Navigator Analysis

    The Range (Strategy)

    CDS Superstores owns and operates The Range, a mixed goods superstore primarily focused on homewares.  It is one of the UK’s fastest expanding retailers and has – perhaps somewhat ambitiously – stated that it is targeting a network of 600 stores. Still predominately based in retail parks, it started to move into city centre and shopping centre locations following a strategy shift a few years ago.