Strategy (5)
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Retail Navigator AnalysisNaked Wines (Strategy)
With customer retention rates plummeting in the wake of the pandemic, online wine specialist Naked Wines is “taking steps to reset our cost base and unwind inventory levels” as revenues decline.
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Retail Navigator AnalysisEcommerce at Naked Wines
As a purely online business, Naked Wines works hard to ensure its website is as engaging as possible. A huge amount of information is available on the wines and their producers, which can be filtered by country of origin, style of wine, or price, to help customers make their selections.
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Retail Navigator AnalysisTechnology strategy at Naked Wines
Naked Wines is a technology-driven business and stepped up its investment in this area in FY2021 as it seeks to reinforce its technology infrastructure to improve the customer experience and support its rapid growth.
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Retail Navigator AnalysisSupply chain at Naked Wines
Naked Wines operates eight fulfilment centres across its three territories, four of which are located in the US. From mid-2020, the retailer has been operating on a seven-day fulfilment model in order to improve delivery times.
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Retail Navigator AnalysisCustomer and marketing at Naked Wines
Having invested heavily in customer acquisition in recent years, it is now focusing on customer retention across its three territories and has shifted from high mass, high churn to a model prioritising high-quality repeat customers with improved lifetime values.
