Strategy (5)
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Retail Navigator AnalysisN Brown (Strategy)
Home shopping group N Brown – a fashion retailer that targets the plus size market – has embarked on a modernisation strategy to accelerate its transformation into a digital-first business.
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Retail Navigator AnalysisEcommerce at N Brown
N Brown is in the midst of a digital transformation programme, recasting itself as a primarily online player with broad appeal.
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Retail Navigator AnalysisTechnology strategy at N Brown
N Brown is continuing to invest in its core technology platforms to streamline digital user experience in both its product and financial services divisions as part of its commitment to simplifying the business and improving the customer experience.
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Retail Navigator AnalysisSupply chain at N Brown
The Fit 4 the Future project included a complete overhaul of supply chain systems, but the retailer confirmed in 2019 that forward plans incorporate “ongoing investment and innovation” in the supply chain. These include the commencement of a new returns automation facility at its distribution centre in Shaw, near Oldham.
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Retail Navigator AnalysisCustomer and marketing at N Brown
Creating a “crisper, clearer brand proposition” has been set as a key strategic objective. In line with the retailer’s aim to differentiate the customer proposition of each brand it introduced the role of group design director in late 2020 and created dedicated teams, aligned to each strategic brand.
