Strategy (1)

  • strategy

    Retail Navigator Analysis

    Moonpig (Strategy)

    The Moonpig Group, which is led by chief executive Nickyl Raithatha, comprises greeting card brand Moonpig and gift experience brands Red Letters Days and Buyagift in the UK, as well as online card and gifting business Greetz in the Netherlands. Moonpig has prioritised greeting card sales amid the cost-of-living crisis, “which have a demonstrable track record of being resilient across the cycle”.