Strategy (6)
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Retail Navigator Analysis
Monsoon Accessorize (Strategy)
Following a CVA in 2019 and a spell in administration in 2020, Monsoon Accessorize is undergoing a turnaround programme to take the business back to its roots. Monsoon and Accessorize form part of Adena Group alongside online fashion retailer East.
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Retail Navigator Analysis
Ecommerce at Monsoon Accessorize
The relaunch of the websites at the end of 2020 formed a key part of the retailer’s turnaround plans under new ownership.
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Retail Navigator Analysis
Technology strategy at Monsoon Accessorize
The IT strategy at Monsoon Accessorize was developed in close conjunction with the ecommerce strategy. The retailer has been focused largely on adapting to a multichannel environment, while also reshaping its store operations both at home and overseas.
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Retail Navigator Analysis
Supply chain at Monsoon Accessorize
Enhancing stock management has been identified as a key area for improvement. The aim is to maximise selling opportunities by keeping stock live for distribution and minimising the amount of stock sitting in stockrooms.
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Retail Navigator Analysis
Stores at Monsoon Accessorize
The store network has been reduced significantly following its CVA and spell in administration. But with 154 stores in early 2023, the business is expanding again, including the rollout of a new boutique store concept.
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Retail Navigator Analysis
Customer and marketing at Monsoon Accessorize
As part of its transformation strategy, Monsoon Accessorize is aiming to take the business back to its roots and go back to the DNA of what Monsoon means to its customers.