Strategy (6)
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Retail Navigator AnalysisFenwick (Strategy)
Fenwick is a family-owned department store chain with its head office and largest store in Newcastle. While there are an additional eight branches spread around England, the retailer has been forced to sell its London flagship on Bond Street at the end of 2022 after coming intense financial pressure since the pandemic.
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Retail Navigator AnalysisEcommerce at Fenwick
After several false starts, Fenwick launched a fully transactional site in 2019 after acknowledging that this ‘is a vital channel’. Growing the online offer has been set as a key priority.
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Retail Navigator AnalysisTechnology strategy at Fenwick
The retailer adopted Qlik Cloud in early 2023 to generate a complete picture of its data and drive analytical decision-making.
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Retail Navigator AnalysisSupply chain at Fenwick
Tight control of costs is a key element of the Fenwick business model, despite its upmarket positioning, while a strong element of local buying has helped it control stock levels to the point that it has become a USP.
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Retail Navigator AnalysisStores at Fenwick
Fenwick is set to leave central London in 2024 after selling its Bond Street flagship to Lazari Investments at the end of 2022 to provide the capital investment required to restore profitable growth.
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Retail Navigator AnalysisCustomer and marketing at Fenwick
The retailer launched its first ever ad campaign in a bid to evolve the 140-year old brand in the second half of 2023. The adverts include slogans such as ‘Quiet no more’ and ‘Give them something to talk about’ as Fenwick looks to reach out to a new generation of customers.
