End

Strategy (6)

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  Retail Navigator Analysis

  End (Strategy)

  Founded by Christiaan Ashworth and John Parker, End is one of the pioneers of blending high-end luxury with streetwear. The retailer stocks more than 500 brands across luxury fashion, emerging designers and exclusive sport and streetwear, now covering womenswear as well as menswear. 

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  Retail Navigator Analysis

  Ecommerce at End

  End trades globally online and through its iOS and Android apps, with its ecommerce business typically accounting for around 90% of annual sales. 

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  Retail Navigator Analysis

  Technology strategy at End

  Relying on innovation to engage its digital-first target customer, continuous development and investment in new technology is required to maintain its edge.

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  Retail Navigator Analysis

  Supply chain at End

  Supporting its rapid growth, End brought on a new fulfilment centre close to the A1 in Washington, Tyne and Wear, in 2019. By the end of the year, most of its operations had transitioned to the new facility, which has five times as much capacity as the retailer’s original warehouse in Shiremoor, North Tyneside where it was initially headquartered.

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  Retail Navigator Analysis

  Stores at End

  While ecommerce sales typically account for around 90% of overall sales, physical stores are perceived to be central to future growth, heightening the profile of the brand and providing customers with physical touchpoints and a “truly immersive luxury experience”.

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  Retail Navigator Analysis

  Customer and marketing at End

  End Clothing is all about blending high-end luxury with streetwear and has a mission to create “inclusive, exciting and memorable retail experiences” for its millennial and generation Z customers who want to create an individual look.