Strategy (6)
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Retail Navigator Analysis
Crew Clothing (Strategy)
Crew Clothing was acquired by US-based clothing manufacturer Exquisite Apparel, and in an intensely competitive lifestyle clothing market it has been feeling the pressure over the past few years.
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Retail Navigator Analysis
Ecommerce at Crew Clothing
Crew Clothing was established as a multichannel business from the outset. Now there is a renewed focus on digital development and growing online share of sales.
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Retail Navigator Analysis
Technology strategy at Crew Clothing
Crew’s multichannel business has shaped its technology strategy, but its early adoption has meant there has been some upgrading to be done over the past few years.
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Retail Navigator Analysis
Supply chain at Crew Clothing
There is currently even more impetus on efficient logistics as the retailer looks to build its digital business and in 2018 it transitioned to a model that enables it to distribute from stores.
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Retail Navigator Analysis
Stores at Crew Clothing
Following a ‘post-pandemic bounceback’, the fashion retailer announced a renewed expansion programme in early 2023, with plans to open 40 new stores - focusing on market towns and coastal resorts - over the next few years.
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Retail Navigator Analysis
Customer and marketing at Crew Clothing
The retailer says its balance between luxury and practicality is at the heart of its appeal, while its focus on classic design gives the clothes more longevity. From 2020, the retailer is also looking to extend its reach through the launch of a new childrenswear range.