Strategy (1)

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    Retail Navigator Analysis

    Boohoo Group (Strategy)

    The Boohoo Group comprises Boohoo, BoohooMan, PrettyLittleThing (PLT), Nasty Gal, MissPap, Karen Millen, Coast, Oasis, Warehouse, Debenhams, Wallis, Burton and Dorothy Perkins. The group’s aim is to lead the ecommerce market and it has undertaken an ambitious growth strategy to drive this, where acquisitions have been key. Meanwhile, relatively low capital expenditure has proved pivotal to its profits.