Strategy (1)

  • strategy

    Retail Navigator Analysis

    AO (Strategy)

    Talking to Retail Week in August 2022, after weathering one of the “most challenging operating environments” since its inception, boss John Roberts explained how he plans to turn things around by continuing to streamline the business, cutting costs and focusing on profits rather than overall growth. This has seen the retailer stepping back from some areas of the business in order to increase profitability.