The inside view from human resources and operations director Tom Shorten.

What is the work ethos?

“Work hard and play hard. Never accept second best.”

What makes the ideal employee?

“Someone who is ambitious, forward thinking, loves giving great customer service and who eats, sleeps, lives and breathes technology.”

What sets apart working at Phones 4U from its competitors?

“Having the full support of the business and great people to work alongside who all share the same drive and passion. We positively encourage both personal and professional development.”

How do you strive to retain staff?

“By investing in our people, we ensure we have the most knowledgeable, skilled and best supported staff in the mobile industry.” 

How do you ensure employees have a good work/life balance?

“We offer flexible working hours, as getting this balance right is important.”

Founded 1996

Based Newcastle-under-Lyme, Staffordshire

Number of staff About 4,000

Number of stores 450

Number of days’ leave Dependent on the role and length of service

Employee benefits Pension, life assurance, income protection and membership to a childcare voucher scheme. We also work hard at negotiating the best deals for our employees, whether it’s preferential discounts on health club memberships or discounted holidays. All staff receive discounts on the latest technology and line rentals from our leading partners