The inside view from HR manager, UK & Republic of Ireland, Rob Ford

What makes your ideal employee?

Someone who has a high level of salesmanship, is open-minded, customer-focused and has a willingness to learn. They should have strong drive and initiative, an ability to cope with working in a fast-paced environment and enjoy interacting with people.

What sets apart working at H&M from your competitors?

We work as one team. I know that sounds simple but I know that is what everyone would say is the best thing about working at H&M.

How do you strive to retain your staff?

We believe in our people. By prioritising internal succession we offer opportunities to all our employees to grow and progress in their career.

How do you ensure your employees have a good work/life balance?

We have a variety of flexible working policies that provide a strong basis for a good work/life balance.

Founded 1947 in Västerås, Sweden. First UK store opened in 1976 at Brent Cross

Based London and Dublin

Number of staff 7,000 in UK; 300 in Republic of Ireland

Number of stores 168 in UK; 11 in Republic of Ireland.

Number of days’ leave Dependent on role, base country and length of service

Employee benefits Dependent on role and base country, they include pension, life assurance, health care, health checks, employee assistance programme and incentive schemes

Work ethos Fashion and quality at the best price