Lingerie and nightwear retailer Virgin Ware aims to open about 30 more shops next year.
Commercial director Keith Robinson said: 'The success of the stores we have opened this year makes us confident we can support more in the UK.
'We have set a target of 30 for next year and are looking at potential locations with negotiations already going ahead for several places.'
Robinson said the price and quality of the Virgin brand was attractive to customers. The Greek-owned business - which holds a licence from Virgin - has finance to back its expansion plans.
Virgin Ware launched in the UK last year and has outlets in London, Reading and the Bullring. It opened its fourth store in the Trafford Centre.